In the noisy world of football and social media, one small act can spark a wildfire of speculation. When fans noticed that Lamine Yamal unfollowed Messi on Instagram, the rumor mill went into overdrive. Why did he make that move? Was it a statement, a mistake, or just a trivial social media swipe? In this article, CantoKick will dig through rumors, facts, and context to uncover possible reasons — and separate the real motivations.
The Instagram move that stirred controversy

One afternoon in 2025, eagle-eyed fans spotted that Lamine Yamal had quietly unfollowed Lionel Messi on Instagram. The gesture immediately raised eyebrows—not least because it involved one of the most iconic faces in football. While Messi never followed Yamal in return, the fact that the young star once did, and then reversed that, created waves online. Some suggested it was a deliberate statement. Others dismissed it as inconsequential in the grand scheme. The truth likely lies somewhere in between.
Interestingly, insiders close to the situation have downplayed any notion of a feud, asserting the act doesn’t necessarily reflect personal animosity. Instead, many view it simply as a function of social media strategy. Yamal, now a global football figure in his own right, might prefer to curate his following list more carefully.
Possible motivations behind the unfollow

While there is no publicly confirmed explanation, several plausible motivations emerge from how athletes often use social media—and what has been observed in this particular case.
1. Social media strategy and personal branding
Top footballers are increasingly treating social media like a brand platform. Every follow and unfollow can signal status, priorities, or alliances. Yamal, maturing fast into a star, may be optimizing his IG profile, choosing to follow only those who align with his current image or career focus.
2. Emotional boundary and independence
Messi looms large in Barcelona and football lore. For a young player like Yamal, constantly being compared or referenced in Messi’s shadow can be psychologically heavy. Unfollowing could be a way to assert his independence—not a snub, but a boundary.
3. Idol rebalancing
Despite the comparisons, Yamal has publicly named Neymar as his football idol instead of Messi. He skipped Messi in response to “which player he’d wish to be in another life.” This decision hints that his inspirations diverge from the implied Messi-legacy narrative. Perhaps the unfollow is part of that personal shift.
4. Contract, negotiation, or internal pressures
At the time, Yamal was reportedly in contract negotiations with Barcelona. Some fans speculated that rejecting formerly symbolic gestures—such as following Messi—reflects his rising leverage. He may be staking more control over his status in the club ecosystem. desmarque.com])
5. A simple accidental or unremarked change
It’s also possible that nothing grand was intended. Social media apps are glitchy; humans make mistakes. What looks like drama could simply be an unintentional tap, a decluttering step, or a reset. Some close to Yamal have suggested there’s no dee.com])
What the gesture doesn’t prove

Before hyperbole takes over, it’s worth noting what the unfollow does not tell us:
- It doesn’t necessarily indicate any personal conflict between Yamal and Messi.
- It doesn’t prove Yamal dislikes Messi or rejects his legacy.
- It doesn’t guarantee future reconciliation—or further distancing.
- Social media behavior often diverges from a person’s real-life relationships.
In short, an Instagram move, while symbolic, isn’t definitive.
Reactions, pundits & media
As expected, the football Internet went into overdrive.
- Some fans saw it as a bold assertion of Yamal’s self-determination—he’s no longer content living in someone’s shadow.
- Others viewed it as disrespectful, arguing Messi remains a legend whom respect is owed.
- Pundits cautioned against overinterpreting a digital gesture, pointing to countless overblown social media stories in sports.
- Commentators have also used it to fuel narratives about Yamal’s confidence and ego—both positively and negatively.
These reactions reflect not just perceptions about Yamal but broader tensions about youth stars breaking free.
Context: Yamal’s rise & relationship with Messi’s legacy
To understand why this moment resonates, we must consider Yamal’s trajectory and the Messi comparisons that shadow him.
Rapid ascent, records, comparisons
Yamal has become one of football’s brightest young stars, breaking age and performance records with Barcelona and Spain. He became the earliest-ever Ballon d’Or nominee, and his playing style—dribbling, low center of gravity, offensive creativity—inevitably draws comparisons to Messi.
That said, many analysts emphasize the differences: Yamal’s physical profile, outlook, and playing era diverge from Messi’s. Comparisons are inevitable, but often unfair.
Idolization vs. personal choice
Though many expect Yamal to treat Messi as an idol, his own statements suggest otherwise. He has named Neymar instead, speaking of a player who did things differently. Rejecting Messi as primary role model—and then unfollowing him—feels like a symbolic move in shaping his identity.
The irony of legacy and social media
Messi, now in a different phase of his career, commands immense legacy. The younger generation must navigate that magnitude. In a world where legacy looms larger than performance, a social media action acquires outsized meaning. Yamal’s unfollow can be read as a recalibration: acknowledging the past, but stepping firmly into his own story.
What the future might hold
Will the unfollow last forever? Probably not—and whether it matters may dissolve with time. Some possible futures:
- Reconciliation/follow-back: They may re-follow one another casually, extinguishing drama.
- Maintained distance: Yamal might retain his curated following to preserve stylistic or mental independence.
- Public explanation down the line: When he’s older and more secure, he might explain what he meant (if anything).
- No visible follow action at all: It may never come up again—just another moment in the noise of football fandom.
In other words: a social media move doesn’t guarantee a long-term allianceture.
Final Thoughts
Why did Yamal unfollow Messi? We don’t have one simple answer—and likely, there is no dramatic conspiracy behind it. The gesture may result, it signals Yamal’s efforts to define himself apart.
But while the “why did Yamal unfollow Messi” controversy entertains, it also reminds us: young stars must navigate legacy, online pressures, and selfhood. In time, fans will remember his goals, not his follows.
If you want, next CantoKick can dig into Yamal’s relationship with Messi in interviews, or compare him with other rising stars and their social media strategies. Want me to write that next?